Integrated campaign to launch a new brand
A brand campaign for Seven Fightgear, a division of Macho Products, called on an integrated team to produce brand photography, a website, social media elements, an e-mail campaign and athlete positioning. The team included professionals from the client, product designers, graphic designers, photographers, videographers and web developers. Chris McEniry was an integral part of the team with his great vision in the photography and for the launch video. Other creative support from Evolve. The campaign theme, It Takes More Than Heart, It Takes Seven, is based on the seven martial arts disciplines that are combined into Mixed Martial Arts.